Warc Briefing: China's Changing Market

This briefing offers an overview of the current trends and future outlook in China's advertising market.

Warc Briefing: China's Changing Market

Definition:China will be the world’s third-biggest advertising market by 2012. Judged by strategic importance and growth prospects, it may already be the most important for most brand owners.

QUICK FACTS

  • China Mobile, Nokia and Coca-Cola were named the most engaging brands in a 2010 poll of Chinese consumersi.
  • Wal-Mart is China’s leading retailer though competition from local operators including CR Vanguard and RT-Mart rose in 2011ii.
  • 20% of global luxury goods sales could come from China by 2015iii.

FUTURE OUTLOOK AND TRENDS

For centuries, rural China has held...

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Insights Team
Bray Leino

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