Warc Briefing: China's Changing Market
Definition:China will be the world’s third-biggest advertising market by 2012. Judged by strategic importance and growth prospects, it may already be the most important for most brand owners.
QUICK FACTS
- China Mobile, Nokia and Coca-Cola were named the most engaging brands in a 2010 poll of Chinese consumersi.
- Wal-Mart is China’s leading retailer though competition from local operators including CR Vanguard and RT-Mart rose in 2011ii.
- 20% of global luxury goods sales could come from China by 2015iii.
FUTURE OUTLOOK AND TRENDS
For centuries, rural China has held...