Feedback Welcomed
Douglas Quenqua
Thanks to the rise of social media, more companies are adding customer product reviews to their websites. Is it a risky proposition?
CALL IT THE FACEBOOK EFFECT: As the web becomes more social, consumers expect every site to provide some sort of user feedback, a conversation they can either listen to or join. For the working mom, it's not enough to know what David Pogue thinks of the new kindle — she wants to know what other working moms are saying about it. And L.L. Bean may say those rain boots are a perfect size 8,...