Strategic NLP: Using meta-programs as strategic frameworks

Kate Hamilton and Susan Martle

A paper exploring ways of applying NLP Meta-Programs strategically to provide "potent" frameworks for target audience insights.

Strategic NLP: Using meta-programs as strategic frameworks

Kate Hamilton Gravity Planning & Research

Susan Martle Smartle

This paper is an introduction to a body of thinking we have been evolving over the last 5 years or so. It is about ways of applying NLP Meta-Programs strategically in research to provide very potent and vivid frameworks for target audience insights.

Essentially, you could say NLP (Neuro-linguistic programming) describes the software of our brains. Many of you will be familiar with parts of the NLP toolkit - Meta-Programs seem to us a rather underused element of this currently.

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