The appliance of neuroscience
Phil BardenDecode Marketing
SYNOPSIS:
This paper shows the importance of understanding, accessing and measuring the implicit system in the human brain. It shows how this can be achieved in a simple, user-friendly, cost-effective and scaleable way and how the results can be applied in day to day brand management, with powerful sales effects and better decision-making. It shows how methods and models used in traditional research are, at best, incomplete and, at worst, misleading.
INTRODUCTION
This is not an academic paper (I'm not an academic); it is an attempt to convey the revelation that neuroscience...