The value of the visual: using the public's visual experience to improve local places

Ella Fryer-Smith

This paper describes a project for the Commission for Architecture and the Built Environment (CABE), an advisory body to the UK Government, to acquire evidence about how people feel about their surroundings and to stimulate debate on the quality of urban environments.The project emphasized the importance of local and visual insights, built up through qualitative ethnography.

The value of the visual: using the public's visual experience to improve local places

Ella Fryer-SmithEnthnographic Unit, Ipsos MORI

The Commission for Architecture and the Built Environment (CABE) is the Government's advisor on architecture, urban design, and public space. It works to help people shape the look and feel of where they live, by encouraging them to participate in the debate on how to create great places.

In spring 2010, CABE embarked on a programme to stimulate debate on the quality of urban environment, to motivate people to take an active interest in their local places. This programme required...

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