The blind ethnographer: material ethnography and new ways of seeing in the world
Mark Thorpe Truth
INTRODUCTION: ETHNOGRAPHY IN PRACTICE
If the X Factor was ever brought to the research industry then ethnography would surely be a finalist; hotly tipped for success by both the panel and pundits. Ethnographic principles have had a significant impact within the market research industry, particularly over the last decade or so; they have contributed to a transformation in the way we think about qualitative research and have helped to open up, structure and inform critical discussions on methodology, research practice and new ways...