Ten trends for making the most from digital out of home campaigns
Carolyn Nugent Warc
Digital formats are the rising stars of Out of Home (OOH). In 2010 alone, digital OOH in the UK increased by 39% to more than £100m ($161m), up from £73.5m ($118m) in 2009. In the US, the gross market value of digital OOH is $1.1bn and across the world in Kinetic's markets it accounts for a further $84m of annual revenue.
In what was predicted to have been a year of consolidation and quiet growth, 2010 actually witnessed some dramatic growth in the sector....