Business to business marketing in India and the Asian region. Evolution of techniques for universe estimation, stratification and sampling in a rapidly changing environment
Krishnan Mohan, and Bhupendra Mathur, T.S. (IMRB), India
STATISTICS AND INDIA
A statistical critique once said that statistics is like the bikini it reveals the obvious but hides the important. India is a case in point. Take a look at these basic statistics on the country. Spread over 3.3 million square kilometers, the peninsula of India is the second most populated country in the world after China. Seventytwo percent of its...