Business to business marketing in India and the Asian region. Evolution of techniques for universe estimation, stratification and sampling in a rapidly changing environment

This paper highlights the issues facing business to business marketers in India in the context of their implications to business to business market research.

Business to business marketing in India and the Asian region. Evolution of techniques for universe estimation, stratification and sampling in a rapidly changing environment

Krishnan Mohan, and Bhupendra Mathur, T.S. (IMRB), India

STATISTICS AND INDIA

A statistical critique once said that statistics is like the bikini – it reveals the obvious but hides the important. India is a case in point. Take a look at these basic statistics on the country. Spread over 3.3 million square kilometers, the peninsula of India is the second most populated country in the world after China. Seventy–two percent of its...

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