Gaining customer loyalty and maintaining customer satisfaction
Toms Drtina, INCOMA Praha, Czech Republic andMartin Kadleek, INCOMA Slovakia, Slovakia
DEVELOPMENTS IN THE EMERGING MARKETS
Perhaps you remember when marketing research in so-called communist countries virtually did not exist (while research as a field existed, market research specifically and particularly business-to-business research had no base whatsoever).
Business-to-business research has evolved at an astonishing rate in the Czech and Slovak republics. Within this field a new type of a research, customer satisfaction surveys, has emerged. Customer satisfaction surveys are now becoming a growing business in the countries of central...