Point of View: Time for unmarketing?

The problem with marketing is that it splits a business between people who do, and people who say. The issue is integrity.

Point of View: Time for unmarketing?

Molly Flatt 1000heads

There is a basic problem with marketing: it splits a business between people who do, and people who say. This is a problem because we have a deep natural suspicion about the division of these two functions. The separation of speech and action implies emptiness and lies, from Hamlet calling himself a “rogue and peasant slave” for failing to match his bloody rhetoric with avenging acts, to the ancient Athenian poet Solon opining that “speech is the mirror of action”. The very authenticity of our personal identity is built on...

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