Movies via social media - Warner Brothers partners with Facebook

Norm Johnston

This brief article offers an overview and topline analysis of Warner Bros Entertainment's recent announcement that it will begin renting and ultimately selling films through Facebook.

Movies via social media - Warner Brothers partners with Facebook

Background

Last week Warner Bros Entertainment announced that it will begin renting and ultimately selling films through Facebook. The announcement is a first from a movie studio and marks a major new initiative by Facebook to further monetize its rapidly growing social network. Furthermore, the deal represents an escalating battle amongst various brands to become the film and TV distribution companies of the future.

Details

The new rental service is only available in the USA. Additional markets will be added over time. The pricing model is very similar to Apple’s...

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