U by Kotex: Break the Cycle
In March 2010, Kimberly-Clark (K-C) launched a breakthrough campaign that changed the way feminine care products are marketed. By leveraging social media as the centerpiece of a multi-channel campaign, K-C achieved one of the most successful and celebrated consumer packaged goods (CPG) product launches of the year, while increasing sales for its Kotex brand by almost 10%. In addition, Advertising Agenamed U by Kotex* one of the hottest brand of 2010 based largely on the breakthrough U by Kotex*. Working with digital marketing agency Organic, K-C used key digital and social channels...