Ink from Chase: Inspiring Success: How Ink from Chase is Making its Mark

This campaign built Ink, a new business credit card brand, "from the ground up". The campaign's approach was to position business owners themselves at the center and heart of the brand's research, ideas, and brand strategy.

Ink from Chase: Inspiring Success: How Ink from Chase is Making its Mark

BUSINESS BACKGROUND

Building a Business Credit Card from the Ground Up:

Prior to the 2009 launch of the business credit card brand Ink, Chase products at the time borrowed heavily from Chase brand's consumer orientation. However, it was time to create a brand and product set that was not simply available to businesses, but built for them and designed to meet the business owner needs.

We were also developing this card in the middle of a severe recession. Given our strategic priority and faith in the...

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