Augmented Research Plugging Brands into the Fabric of Society

Francesco D'Orazio

This presentation from the Warc Online Research conference, held in March 2011, examines physical locations where brands can interact with consumers, such as retail environments.
It looks at some key geolocation apps that can be utilised including Facebook Places, Google Latitude and Flickr and how devices can be linked to mobile sites, such as FourSquare and mocoSpace....

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