New attributions of the Latin American market researcher in face of globalization. An exploratory study
Silvio Pires de Paula Demanda Instituto de Pesquisa Motivacional Ltda, Brazil
INTRODUCTION
This report presents the results of the Exploratory Study on New Attributions of Latin America Market Researchers in Face of Globalization. It is being evaluated the impact of a set of phenomena, derived from the market globalization, on the profession of market researchers who work in Argentina, Brazil and Mexico. As it is known, these three countries represent the bigger consumer markets and research users in Latin America.
This project was totally...