Flying With the Simpsons: An Award Winning Research Paper That Helped Air New Zealand Reinvent the Long Haul Air Travel
Horst FeldhaeuserSynovate Ltd, New Zealand
Hudson SmalesAir New Zealand, New Zealand
INTRODUCTION
This paper is based on a large, multifaceted, multidisciplinary, collaborative research project that is demonstrably world-class in its purpose, inception and execution - and with great outcomes.
Whilst a substantial financial commitment, a new interior long-haul design not only strengthens Air New Zealand’s competitive advantage, but both the unique Skycouch and Premium Economy Spaceseat and their respective license opportunities also provide a potential new revenue stream....