Henkel Ibérica S.A. Schwarzkopf Professional: Essensity
Shackleton
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: SpainDate program started/ended: 3rd - 29th October 2008
Product Description: Schwarzkopf professional was launching a new product range on the Spanish market, under the Essensity brand, the first 100% natural, organic line that could replace synthetic ingredients while still offering excellent results.
Advertiser/Client Name: Henkel Ibérica S.A. Schwarzkopf ProfessionalMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
The growing demand on the market for organic and environmentally friendly products is a fact. However, consumers are not...