Henkel Ibérica: Schwarzkopf Professional - Essensity

Henkel Ibérica needed to promote its new Schwarzkopf Professional Essenity line to salons throughout Spain.

Henkel Ibérica S.A. Schwarzkopf Professional: Essensity

Shackleton

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: SpainDate program started/ended: 3rd - 29th October 2008

Product Description: Schwarzkopf professional was launching a new product range on the Spanish market, under the Essensity brand, the first 100% natural, organic line that could replace synthetic ingredients while still offering excellent results.

Advertiser/Client Name: Henkel Ibérica S.A. Schwarzkopf ProfessionalMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

The growing demand on the market for organic and environmentally friendly products is a fact. However, consumers are not...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands