Danske Bank: Responsible relationships

Danske Bank wanted to help parents and teachers educate children about money. A corporate responsibility initiative that contained no direct advertising message reached out to schools and parents, not children directly.

Danske Bank: Responsible relationships

Sepia A/S

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: August 2008 - March 2009

Product Description:Pengeby.dk (moneyville.dk) is a game universe and corporate responsibility initiative targeted to 5-7 year olds, their parents and teachers. The goal is to give children a basic understanding of money. Teachers can download material to use in class. There's no promotional material for Danske Bank.

Advertiser/Client Name: Danske BankMedia Channels: Direct MailOther

STRATEGY

Marketplace Challenge:

There is a strong focus on Corporate...

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