Danske Bank: Responsible relationships
Sepia A/S
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: August 2008 - March 2009
Product Description:Pengeby.dk (moneyville.dk) is a game universe and corporate responsibility initiative targeted to 5-7 year olds, their parents and teachers. The goal is to give children a basic understanding of money. Teachers can download material to use in class. There's no promotional material for Danske Bank.
Advertiser/Client Name: Danske BankMedia Channels: Direct MailOther
STRATEGY
Marketplace Challenge:
There is a strong focus on Corporate...