The Progressive Corporation: Insurance Superstore
Arnold
ENTRY INFORMATION
Category: InsuranceCountry where program ran: USADate program started/ended: 21st January 2008 - Present
Product Description: Progressive Insurance is the 4th largest auto insurance company in the US with over 10 million customer policies. They cover a wide array of vehicles including: cars, trucks, motorcycles, boats, RVs and commercial coverage for business owners. Polices are sold via the web, over the phone or through independent agents.
Advertiser/Client Name: The Progressive CorporationMedia Channels: TV/Video/Radio
STRATEGY
Marketplace Challenge:
Most consumers' best case scenario about auto insurance...