Movistar: Shout to Come to Rock in Rio
OgilvyInteractive
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: 6th May 2008
Product Description: Movistar was the main sponsor of Rock in Rio Madrid as part of its global sponsorship strategy of sponsoring music with the objective of reaching a mainly young audience. With 500 pairs of festival tickets at its disposal (490 general and 10 VIP), Movistar asked the agency for a promotional mechanism to distribute them.
Advertiser/Client Name: MovistarMedia Channels: Web AdvertisingWebsite: http://www.essolotrabajo.com/2009/grita/echo_com.html
STRATEGY
Marketplace Challenge:
Aims:...