ING: Wine Cellar
Proximity BBDO
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: BelgiumDate program started/ended: October 2008
Product Description: ING, a Belgian top 5 bank, created this online campaign to re-establish the relationship between the ING relationship manager and the CEO's and the CFO's of the top 2000 Business to Business clients of the ING bank.
Advertiser/Client Name: INGMedia Channels: EmailSocial NetworkingWeb AdvertisingWeb DevelopmentWebsite: http://awards.microsite.be/wijnkelder
STRATEGY
Marketplace Challenge:
ING's market position is that of a bank that offers personal and tailor made solutions...