Panasonic Germany: Cardboard heroes
Proximity Germany
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: March 2009
Product Description: The cardboard heroes Videocontest is about interpreting Hollywood movies in short films - with cardboard scenery and costumes made by the contestants.
Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: Web AdvertisingWebsite: www.awardentry.de/heroes
STRATEGY
Marketplace Challenge:
In the field of marketing communications, we are more and more frequently dealing with topics like "multioptional consumers" or "smart shoppers" while trying to achieve more relevance. Ways of...