Panasonic Germany: Cardboard heroes

Panasonic Germany wanted to promote its video products in a way that would enhance brand - moving people from "Buy Brand" to "Love Brand" - and lay the foundation for a future video community.

Panasonic Germany: Cardboard heroes

Proximity Germany

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: March 2009

Product Description: The cardboard heroes Videocontest is about interpreting Hollywood movies in short films - with cardboard scenery and costumes made by the contestants.

Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: Web AdvertisingWebsite: www.awardentry.de/heroes

STRATEGY

Marketplace Challenge:

In the field of marketing communications, we are more and more frequently dealing with topics like "multioptional consumers" or "smart shoppers" while trying to achieve more relevance. Ways of...

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