Guinness Anchor Marketing: Heineken SWIPE
OgilvyOne Worldwide, Malaysia
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: MalaysiaDate program started/ended: 6th November - 3rd December 2007
Product Description: Heineken positions itself as the leading international premium beer in Malaysia, so it is more expensive than competitors. To sell more beer, Heineken launched Heineken Extra Cold - regular bottled Heineken chilled to between 0 - 3 °C by patented Heineken Sub-Zero Coolers.
Advertiser/Client Name: Guinness Anchor Marketing Sdn BhdMedia Channels: OtherWebsite: www.our-work.com.my/heineken/swipe
STRATEGY
Marketplace Challenge:
A SLOWING BEER MARKET...