Guaranty Bank: Guaranty Checking Moment of Truth Campaign
TracyLocke-Los Angeles
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: United StatesDate program started/ended: 2nd June - 31st December 2008
Product Description: Guaranty Checking is a truly free checking account with free ATMs anywhere in the world, no monthly fees and no minimum balance requirements.
Advertiser/Client Name: Guaranty BankMedia Channels: Direct MailPrintTV/Video/RadioWeb DevelopmentWebsite: tryabetterbank.com
STRATEGY
Marketplace Challenge:
Every bank offers a free checking account, and every big bank uses its big marketing budget to promote this...