IBM: The Fun Factory
OgilvyOne Worldwide, Malaysia
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: Six ASEAN CountriesDate program started/ended: 28th October - 30th November 2008
Product Description: IBM Express Advantage is a suite of tools that help mid-sized companies manage their IT infrastructure. The suite has 4 proprietary features:
IBM Director
IBM Predictive Failure Analysis
IBM PowerExecutive
IBM Calibrated Vector Cooling technology
Advertiser/Client Name: IBMMedia Channels:Website: http://www.our-work.com.my/ibm_funfactory/index.html
STRATEGY
Marketplace Challenge:
The IBM ASEAN market comprises Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines. While the ASEAN's server market was...