Gjensidige Forsikring: The Brick
McCann Direkte MRM Partners
ENTRY INFORMATION
Category: InsuranceCountry where program ran: NorwayDate program started/ended: 4th January 2009
Product Description: An insurance package, specially made for small retail businesses like shops, restaurants and storages.
Advertiser/Client Name: Gjensidige ForsikringMedia Channels: Direct MailWebsite: http://www.award-entries.com/echo/2009/gjensidige/brick/
STRATEGY
Marketplace Challenge:
Gjensidige Insurance, which is one of the largest insurance companies in Norway, aimed to increase their number of business customers. 30% of their existing customers have more than three insurance products. These customers represent more than 60% of premium profit. Customers...