Zurich España: Zurich Auto Loyalty Program
Shackleton
ENTRY INFORMATION
Category: InsuranceCountry where program ran: SpainDate program started/ended: 1st April 2008 - 31st March 2009
Product Description: Zurich is an international provider of insurance and financial solutions. It offers life products (savings, personal protection and pension plans) and non-life products (auto, home and accident insurance, among others). The main gate of entry is usually auto insurance, a product that accounts for more than 70% of Zurich's Spanish clients.
Advertiser/Client Name: Zurich EspañaMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
The insurance market is...