ATP: Your Future

ATP needed to educate Danes on the ATP Lifelong Pension. Though important, the subject was often seen as boring, so a multimedia campaign reached out to interest Danes in how the pension would affect their future.

ATP: Your Future

RelationshusetGekko

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: May - October 2008

Product Description: ATP administrates a number of publicly regulated plans and services, including the pension plan ATP Lifelong Pension, which to this day remains the most significant pension payment for approx. every 6th Dane who retires. ATP is also by law obligated to inform the Danish resident about ATP Lifelong Pension.

Advertiser/Client Name: ATPMedia Channels: Direct MailEmailWeb AdvertisingWeb Development

STRATEGY

Marketplace Challenge:

As a pension company for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands