Children are watching us. Characteristics of the television audience of school-age children

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year.

Children are watching us. Characteristics of the television audience of school-age children

Ulises Manuel Paolini Universidad Nacional de Tucucmn; IPSA Nielsen, Argentina

The intention of this research work which is, in fact, a first stage conducted through qualitative methodology, is to introduce ourselves to the subject: consumers behaviors and trends. Our goal is to use it as a starting point for a quali-quantitative research which shall enable assignment of a statistical value to our statements.

The objective is just to describe some attitudes of school-age children, specifically those belonging to elementary school - at present comprised by children between...

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