Microsoft NZ Security: Virus

Microsoft NZ needed to reach IT managers about its new virus-fighting Windows Server 2008. To get their attention, it mailed in a vacuum pack a petri dish and live virus.

Microsoft NZ Security: Virus

Y&R

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: New ZealandDate program started/ended: May - June 2008

Product Description: Windows Server 2008 is the latest release of Microsoft's operating system and the foundation for all Microsoft infrastructure offerings.

Advertiser/Client Name: Microsoft NZMedia Channels: Direct MailPrintWeb Advertising

STRATEGY

Marketplace Challenge:

The evolution of the computer in the workplace has changed the way we do business forever. By continuously enhancing the way we use information they have made companies intimately reliant on access to emails, network drives,...

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