Royal Mail: Royal Mail Heat Pack
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: United KingdomDate program started/ended: 12th March 2009
Product Description: Mail Media Centre is a website created to provide advertisers and agencies with case studies, market intelligence, creative to give them the edge in their career.
Advertiser/Client Name: Royal MailMedia Channels: Direct MailOther
STRATEGY
Marketplace Challenge:
Launch Mail Media Centre to advertisers in the midst of an economic downturn, to provide them with useful help and advice that ensures they keep, or add,...