California State Parks Foundation Map Appeal

The California State Parks Foundation sought to raise funds from its major donors to thwart a budgetary proposal that threatened to close and cut staffing for 48 state parks.

California State Parks Foundation: California State Parks Foundation Map Appeal

Adams Hussey & Associates

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 28th February 2008

Product Description: California State Parks Foundation works to protect California's State Parks System. This appeal was to raise funds from our Major Donors.

Advertiser/Client Name: California State Parks FoundationMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

California State Parks Foundation's main challenge is ensure funds are available to keep all of California State Parks open, safe and accessible to all Californians. In his FY 2008/2009...

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