Cisco Systems Canada: One Million Acts of Green

Cisco Systems Canada wanted to encourage participation in the green movement. Its campaign emphasized how small "green acts" every day added up to big change.

Cisco Systems Canada: One Million Acts of Green

OgilvyOne worldwide

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: CanadaDate program started/ended: 21st October 2008 - 9th June 2009

Product Description: Cisco is a leader in technology and innovation. Through our technology, we enable people to make powerful connections and mass collaboration. We call this "The Human Network" - a network of people with the power to change the world in which we live.

Advertiser/Client Name: Cisco Systems CanadaMedia Channels: EmailInsertPrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite: www.onemillionactsofgreen.com

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