Norwegian Red Cross: At the stroke of a pen

The Norwegian Red Cross wanted to raise public awareness for its child sponsor program for children in developing nations.

Norwegian Red Cross: At the stroke of a pen

Rapp

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: NorwayDate program started/ended: June 2008

Product Description: As a Red Cross child-sponsor you support the Red Cross's work with children in need in Zimbabwe, Lesotho, Colombia and Russia. Local Red Cross-volunteers help children within the child-sponsor program with food, education, a place to live, and sometimes by just being an adult the children can relate to.

Advertiser/Client Name: Norwegian Red CrossMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

There are many fund-raising organisations in Norway...

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