Norwegian Red Cross: At the stroke of a pen
Rapp
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: NorwayDate program started/ended: June 2008
Product Description: As a Red Cross child-sponsor you support the Red Cross's work with children in need in Zimbabwe, Lesotho, Colombia and Russia. Local Red Cross-volunteers help children within the child-sponsor program with food, education, a place to live, and sometimes by just being an adult the children can relate to.
Advertiser/Client Name: Norwegian Red CrossMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
There are many fund-raising organisations in Norway...