World Jewish Congress Foundation: WJCF Ambassador Circle Business Card Renewal

The World Jewish Congress Foundation had employed a major donor renewal package of 10 "calling cards" for years, but it no longer was generating the impressive response rate it once had.

World Jewish Congress Foundation: WJCF Ambassador Circle Business Card Renewal

Adams Hussey & Associates

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 24th October 2008

Product Description: The World Jewish Congress Foundation raises funds for the World Jewish Congress to protect the needs of Jewish communities around the world.

Advertiser/Client Name: World Jewish Congress FoundationMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

We have been renewing donors with this package of 10 "calling cards" for over 10 years. Response was in flux in recent years, and we hadn't seen a...

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