Levi's Strauss: 501

Levi Strauss' 501 jeans are the world's most-worn jeans. However, among young Malaysians, 501 jeans are expensive and must compete with popular designer brands.

Levi's Strauss: 501

OgilvyOne Worldwide, Malaysia

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: MalaysiaDate program started/ended: 5th - 30th August 2008

Product Description: Levi's 501 jeans is the world's most worn, best-loved jeans - the ultimate straight leg and button-fly jeans. The Levi's 501 jeans is modern, yet timeless. It is the iconic jeans that have subtly evolved through the years to ensure ongoing authenticity in fabric, detailing and a contemporary fit.

Advertiser/Client Name: Levi's Strauss (M) Sdn. Bhd.Media Channels: OtherWebsite: http://www.our-work.com.my/echo09/501

STRATEGY

Marketplace Challenge:

In...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands