Maxis Communications: What's My Maxis

Maxis faced stiff competition in the mobile phone market and hoped to grow revenue through data services.

Maxis Communications: What's My Maxis

OgilvyOne Worldwide, Malaysia

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: MalaysiaDate program started/ended: 14th December 2007 - 16th November 2008

Product Description: Maxis is the leading mobile communications service provider in Malaysia with services that include nationwide mobile network, domestic fixed network, international operations and broadband services.

Advertiser/Client Name: Maxis Communications BhdMedia Channels: Print TV/Video/Radio Website: www.mylifemymaxis.com/echo

STRATEGY

Marketplace Challenge:

Malaysia's mobile phone market is saturated at over 90% population penetration. For Maxis, the leading telco, long-term revenue growth within this category will...

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