BabyCenter: Pregnancy and Parenting Information

BabyCenter wanted to increase web traffic and build advertising revenue. Research showed that mothers were heavy social media users, so the campaign looked at user-generated content from mothers on the BabyCenter social platform, studying keyword search activity and social media comments.

BabyCenter: Pregnancy and Parenting Information

Greater Than One

ENTRY INFORMATION

Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: February 2008 - February 2009

Product Description:BabyCenter.com, the Web's #1 global interactive parenting network, has nurtured more than 100 million parents since launch in 1997. It offers trustworthy, medical advisory board-approved information and real-world, parent-to-parent tips from pre-conception through age eight. BabyCenter.com reaches over 78% of new and expectant moms online, and has garnered numerous awards.

Advertiser/Client Name: BabyCenter, LLCMedia Channels:Website: www.GreaterThanOne.com

STRATEGY

Marketplace Challenge:

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