United States Postal Service: Environmailist Campaign
Campbell-Ewald
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 23rd May - 30th September 2008
Product Description: The product is the surprisingly eco-friendly marketing medium - Direct Mail.
Advertiser/Client Name: United States Postal ServiceMedia Channels:Website: http://www.usps.com/greenkit (site no longer live - printouts of page included in submittal)
STRATEGY
Marketplace Challenge:
The eco-conscious movement has made its way into advertising media, and marketers and consumers alike are becoming more aware of their environmental footprints. As a marketer, being perceived...