United States Postal Service: Environmailist Campaign

The United States Postal Service was determined to educate business customers about eco-conscious direct mail.

United States Postal Service: Environmailist Campaign

Campbell-Ewald

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 23rd May - 30th September 2008

Product Description: The product is the surprisingly eco-friendly marketing medium - Direct Mail.

Advertiser/Client Name: United States Postal ServiceMedia Channels:Website: http://www.usps.com/greenkit (site no longer live - printouts of page included in submittal)

STRATEGY

Marketplace Challenge:

The eco-conscious movement has made its way into advertising media, and marketers and consumers alike are becoming more aware of their environmental footprints. As a marketer, being perceived...

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