Blue Cross and Blue Shield of Florida: The Power of The Human Voice

Blue Cross and Blue Shield of Florida wanted to address consumers' concerns that insurance is impersonal and confusing and, to communicate that the best health care requires personalized solutions.

Blue Cross and Blue Shield of Florida: The Power of The Human Voice

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ENTRY INFORMATION

Category: InsuranceCountry where program ran: USADate program started/ended: April 2008 - Present

Product Description: Blue Cross Blue Shield of Florida provides a variety of health insurance products to residents of the state of Florida.

Advertiser/Client Name: Blue Cross and Blue Shield of FloridaMedia Channels: InsertPrintTV/Video/RadioWebsite: http://creativeawardentries.com/bcbsf

STRATEGY

Marketplace Challenge:

The health insurance industry is entering a period of tremendous change. Health care costs continue to skyrocket, and so does the cost...

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