Lion Nathan: TED696 Project
BMF
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: AustraliaDate program started/ended: April - June 2008
Product Description: Tooheys Extra Dry (TED) is a popular beer in Australia amongst 18-24 year olds. With the target market starting to drink larger-sized, 'longneck' beer bottles, it was time to launch one of our own - The TED696ml longneck.
Advertiser/Client Name: Lion NathanMedia Channels: InsertTV/Video/RadioOtherWebsite: awardentries.com.au/ted696
STRATEGY
Marketplace Challenge:
Tooheys Extra Dry wanted to launch a 696ml longneck bottle into an already crowded and...