SulAmérica Seguros: Picasso Painting
SUN/MRM Wolrwide
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: BrazilDate program started/ended: 1st February - 1st March 2008
Product Description: The product sold was Home Insurance.
Advertiser/Client Name: SulAmérica SegurosMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Home insurance is a commodity in Brazil. Products and prices are very similar. That's why any changes in insurance prices are always an opportunity for the competitor to conquer more market share, especially in the high income segment with high insured values being fiercely disputed by insurance companies....