Tourism Queensland: The Best Job in the World
CumminsNitro Brisbane
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: GlobalDate program started/ended: January 2009
Product Description: 'The Best Job in the World' campaign was created for Tourism Queensland, a government industry body designed to promote Queensland as a tourist destination throughout the world and specifically through this campaign to raise international awareness of the Islands of the Great Barrier Reef (a new brand for Tourism Queensland).
Advertiser/Client Name: Tourism QueenslandMedia Channels: PrintTV/Video/RadioWebsite: www.islandreefjob.com
STRATEGY
Marketplace Challenge:
Our challenge...