Tourism Queensland: The Best Job in the World

Tourism Queensland had a mission to make the Islands of the Great Barrier Reef an international destination.

Tourism Queensland: The Best Job in the World

CumminsNitro Brisbane

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: GlobalDate program started/ended: January 2009

Product Description: 'The Best Job in the World' campaign was created for Tourism Queensland, a government industry body designed to promote Queensland as a tourist destination throughout the world and specifically through this campaign to raise international awareness of the Islands of the Great Barrier Reef (a new brand for Tourism Queensland).

Advertiser/Client Name: Tourism QueenslandMedia Channels: PrintTV/Video/RadioWebsite: www.islandreefjob.com

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