Japanese Advertising Expenditure of Leading Corporations FY 2009

This article summarises a survey compiled by the Nikkei Advertising Research Institute (NARI) of advertising expenditures by leading Japanese corporations during the financial year 2009 (April 2009 to March 2010).

Japanese Advertising Expenditure of Leading Corporations in FY 2009

NARI surveyed and compiled advertising expenditures by leading corporations which closed their books in FY 2009 (the fiscal year running from April 2009 to March 2010). Both parent-only and consolidated financial data were compiled.

FY 2009 survey results show a parent-only based corporate advertising expenditure decrease of 14.23% year-on-year to 2, 518.1 billion yen, while consolidated-based advertising expenditures decreased 13.45% year-on-year to 5,053.6 billion yen.

NARI has compiled the advertising expenditures of leading corporations for FY 2009. Total advertising expenditures on a parent-only reporting basis decreased 14.23% year-on-year to 2, 518.1...

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