IAB openers deliver post-recession visions of the digital community

Geoffrey Precourt reports from the opening session of the Interactive Advertising Bureau's (IAB) "Ecosystem 2.0" annual conference in Palm Springs, California, where three speakers delivered upbeat messages to the digital media industry.

IAB openers deliver post-recession visions of the digital community

Geoffrey PrecourtWarc

On the first night of the Interactive Advertising Bureau's (IAB) "Ecosystem 2.0" annual conference in Palm Springs, California, the three principal objects of attention all seemed to share a post-recession moment of industry introspection - hints of a shared mission that resonated in sharp contrast to the dog-eat-dog competition of early digital commerce.

For Randall Rothenberg - the once and future IAB president/ceo who'd spent the last month moving to Time Inc. as evp/chief digital officer before returning to the post he'd held for four years -...

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