Beyond the long tail...

A few years ago, the 'must-read' text was Chris Anderson's The Long Tail. The argument was that digital would drive media distribution costs close to zero and there would be no cost barrier to making content available online.

Beyond the long tail…

Fru Hazlitt

Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

Every so often a book comes along that so eloquently captures the media zeitgeist no self-respecting exec's office is complete without a well-thumbed copy. Way back when, it might have been Marshall McLuhan's The Medium is the Message, and more recently perhaps Malcolm Gladwell's The Tipping Point.

A few years ago, at the start of media's digital journey, the seminal ‘must-read’ text was Chris Anderson's The Long Tail.The...

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