Beyond the long tail…
Fru Hazlitt
Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams
Every so often a book comes along that so eloquently captures the media zeitgeist no self-respecting exec's office is complete without a well-thumbed copy. Way back when, it might have been Marshall McLuhan's The Medium is the Message, and more recently perhaps Malcolm Gladwell's The Tipping Point.
A few years ago, at the start of media's digital journey, the seminal ‘must-read’ text was Chris Anderson's The Long Tail.The...