Big brand ideas inspire huge emerging market

Silvina Moronta

In 2010, Brazil's GDP grew six times faster than the UK's. In seven years, the middle class has grown from 37% to 50% of the population.

Big brand ideas inspire huge emerging market

Silvina Moronta

Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta

We allknow that Brazilian culture is about dance and rhythm. And this goes for the economy, not just the night-life. In 2010, Brazil's GDP grew six times faster than the UK's (7% versus 1.2%). This growth is being driven by a dramatic change in the income of Brazil's 190 million inhabitants. In the past seven years poverty dropped from 35% to 22%, real salaries grew by 40% and unemployment dropped...

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