The Rise of Mobile Social Networking and What It Can Mean for Brands
Combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach.
Overview
Accessing social networks via a mobile device is rapidly becoming the norm in the UK and beyond. A survey by Kinetic in October 2010 showed that 46% of people access Facebook via their mobile phone while they are out and about. This sharp upswing is challenging existing online players to add new mobile functionality even as new players enter the space.
As consumer...