Multichannel shopping: Crossing the channels
Andy Wood GI Insight
Multichannel shopping is becoming the norm and retailers need to track a customer's behaviour across all their access points to maximise sales
Retailers suffered reduced footfall and sales in the last months of 2010 as heavy snow hit hard across many parts of Europe and North America in the weeks preceding Christmas. Those who had best geared for online shopping came out winners in the sales contest. But it would be rash to conclude that consumers are abandoning the malls and high streets and migrating en masse to the net....