Chinese brands: 'Made in China' can be positive

Joseph Baladi

While the West criticises Asia's lack of focus on corporate social responsibility, Asia accuses the West of hypocrisy, arguing that Europe and America have enjoyed the fruits of industrialisation but contributed to current problems.

Chinese brands: ‘Made in China’ can be positive

Joseph Baladi BrandAsian

Chinese brands must grasp the opportunity to counter negative Western perceptions by advancing CSR policies that shape a new appreciation of China, its culture, products and services

Although the responsibility and role of business within society has evolved over the past two decades, there is no consensus over the form and function of corporate social responsibility (CSR). And yet, there is agreement that business does need to play a prominent role in improving society. Businesses that fail to keep up with developments, or misinterpret directional trends, run the...

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